{"title":"New Arrivals","description":"\u003cp\u003eJust landed. New styles, new colours, and restocks of the pieces that go first — all 100% merino, all without the brick-and-mortar markup. If you've been waiting on a size or a colour, start here.\u003c\/p\u003e","products":[{"product_id":"woolove-100-merino-wool-mens-boxer-brief-underwear","title":"Men's Merino Wool Boxer Briefs","description":"\u003cdiv\u003e\n  \u003cp\u003eOnce you try merino underwear, the synthetic stuff stays in the drawer. These boxer briefs are made from 100% merino wool at 190 GSM — they manage moisture, resist odour, and feel soft all day without the clammy buildup you get from polyester. Snug, supportive fit with a fly and no tags.\u003c\/p\u003e\n\n  \u003cp\u003eThey're especially good for travel (wear them for days, seriously), active days where cotton would soak through, or anyone who's just tired of underwear that doesn't perform. 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Blue","offer_id":45791468584994,"sku":null,"price":74.99,"currency_code":"CAD","in_stock":false},{"title":"XX Large \/ Moss","offer_id":45791468552226,"sku":null,"price":74.99,"currency_code":"CAD","in_stock":false},{"title":"XX Large \/ Russet","offer_id":45791468519458,"sku":null,"price":74.99,"currency_code":"CAD","in_stock":false},{"title":"XX Large \/ Grey","offer_id":44727224074274,"sku":"X004X3PI53","price":74.99,"currency_code":"CAD","in_stock":true},{"title":"XX Large \/ Navy","offer_id":43972096622626,"sku":null,"price":74.99,"currency_code":"CAD","in_stock":false},{"title":"XX Large \/ Black","offer_id":41021567860770,"sku":"X003IJ47PZ","price":74.99,"currency_code":"CAD","in_stock":true},{"title":"XX Large \/ Heather Grey","offer_id":46634612228130,"sku":null,"price":74.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0254\/7833\/2450\/files\/Woolove_Womens_Merino_Wool_Tshirt_Main-PhotoRoom.png-PhotoRoom.png?v=1691115775"},{"product_id":"woolove-mens-100-merino-wool-golf-shirt-with-pocket","title":"Men's Merino Wool Golf Polo — Lightweight","description":"\u003cdiv\u003eA merino golf polo that performs on the course and looks right everywhere else. Made from 100% merino wool at 175 GSM, it keeps you cool through 18 holes, manages moisture without the clammy feel of synthetics, and won't smell by the back nine. The clean design means you can wear it straight to dinner after.\n\u003cp\u003eThe 18.5-micron fibre is extra soft against the skin. Machine washable, wrinkle-free, and quick-drying — throw it in your bag and it'll be ready when you are.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e100% merino wool, 175 GSM lightweight\u003c\/li\u003e\n\u003cli\u003e18.5-micron fibre — extra soft, non-itch feel\u003c\/li\u003e\n\u003cli\u003ePolo collar with chest pocket\u003c\/li\u003e\n\u003cli\u003eThermoregulating — cool in heat, warm in cooler conditions\u003c\/li\u003e\n\u003cli\u003eMoisture-wicking and quick-drying\u003c\/li\u003e\n\u003cli\u003eNaturally odour-resistant\u003c\/li\u003e\n\u003cli\u003eWrinkle-free — great for travel\u003c\/li\u003e\n\u003cli\u003eNo itchy tags\u003c\/li\u003e\n\u003cli\u003eMachine washable in cold water, hang to dry\u003c\/li\u003e\n\u003cli\u003eWoolmark, OEKO-TEX, and RWS certified\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\u003cp\u003eGolf, fishing, camping, travel, casual office wear, and everyday comfort in warm conditions.\u003c\/p\u003e\n\u003ch3\u003eSizing\u003c\/h3\u003e\n\u003cp\u003eAvailable in Men's S–XL. See the size guide in the product images for best fit.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Woolove Apparel","offers":[{"title":"Charcoal Grey \/ Small","offer_id":45436576825378,"sku":"X0050GGOG9","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Charcoal Grey \/ Medium","offer_id":45436576858146,"sku":"X0050GGOGT","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Charcoal Grey \/ Large","offer_id":45436576890914,"sku":"X0050GHXUP","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Charcoal Grey \/ X Large","offer_id":45436576923682,"sku":"X0050GGOGJ","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Charcoal Grey \/ XX Large","offer_id":45436576956450,"sku":"X0050GHXUZ","price":69.99,"currency_code":"CAD","in_stock":false},{"title":"Black\/Charcoal Grey \/ Small","offer_id":32270538113058,"sku":"X002Q0CWBX","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Black\/Charcoal Grey \/ Medium","offer_id":32270538145826,"sku":"X002Q0GO85","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Black\/Charcoal Grey \/ Large","offer_id":32270538178594,"sku":"X002Q0GO7L","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Black\/Charcoal Grey \/ X Large","offer_id":32270538211362,"sku":"X002Q0GO7V","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Black\/Charcoal Grey \/ XX Large","offer_id":41021567631394,"sku":"X003IIQ3RL","price":69.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0254\/7833\/2450\/files\/GolfShirtModelBlack.png?v=1779751930"},{"product_id":"woolove-womens-lightweight-breathable-merino-wool-tank-top-with-crew-neck","title":"Women's Merino Wool Tank Top","description":"\u003cdiv\u003e\n  \u003cp\u003eThe lightest layer in the lineup. Made from 95% merino wool and 5% spandex at 150 GSM, this tank top is built for warm weather, gym sessions, and high-output activities. Wear it on its own in summer or as a moisture-managing base layer under a long sleeve in cooler conditions.\u003c\/p\u003e\n\n  \u003cp\u003eThe 17.5-micron fibre is extra soft with a bit of stretch that moves with you. It wicks sweat, resists odour, and dries fast. No tags, no itch.\u003c\/p\u003e\n\n  \u003ch3\u003eDetails\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e95% merino wool \/ 5% spandex, 150 GSM lightweight\u003c\/li\u003e\n    \u003cli\u003e17.5-micron fibre — extra soft with stretch\u003c\/li\u003e\n    \u003cli\u003eCrew neck cut\u003c\/li\u003e\n    \u003cli\u003eThermoregulating — keeps you cool in heat\u003c\/li\u003e\n    \u003cli\u003eMoisture-wicking and quick-drying\u003c\/li\u003e\n    \u003cli\u003eNaturally odour-resistant\u003c\/li\u003e\n    \u003cli\u003eNo itchy tags\u003c\/li\u003e\n    \u003cli\u003eMachine washable in cold water, hang to dry\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eIdeal For\u003c\/h3\u003e\n  \u003cp\u003eGym workouts, yoga, hiking, running, camping, paddling, travel, everyday wear, and as a lightweight base layer under other tops.\u003c\/p\u003e\n\n  \u003ch3\u003eSizing\u003c\/h3\u003e\n  \u003cp\u003eAvailable in Women's S–XL. See the size guide in the product images for best fit.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Woolove Apparel","offers":[{"title":"Small \/ Black","offer_id":39290191413282,"sku":"X002QGYF6R","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Small \/ Charcoal Grey","offer_id":41014941614114,"sku":"X003IQ09P5","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Medium \/ Black","offer_id":39290191446050,"sku":"X002QHACWR","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Medium \/ Charcoal Grey","offer_id":41014941646882,"sku":"X003IQ09PP","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Large \/ Black","offer_id":39290191478818,"sku":"X002QH2WAH","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Large \/ Charcoal Grey","offer_id":41014941679650,"sku":"X003IQ4COT","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"XLarge \/ Black","offer_id":39290191511586,"sku":"X002QGWQJF","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"XLarge \/ Charcoal Grey","offer_id":41014941712418,"sku":"X003IPJF5V","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"XX Large \/ Black","offer_id":41014941745186,"sku":"X003IJ9863","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"XX Large \/ Charcoal Grey","offer_id":41014941777954,"sku":"X003IQ0HMZ","price":69.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0254\/7833\/2450\/files\/image_1.png?v=1783381279"},{"product_id":"unisex-neck-gaiter-reversible-two-tone","title":"Merino Wool Neck Gaiter — Reversible, Unisex","description":"\u003cdiv\u003e\n  \u003cp\u003eA merino neck gaiter that pulls its weight year-round. Made from 100% superfine merino wool at 19.5 microns, it's soft, breathable, and versatile — wear it as a neck warmer, headband, face covering, or ear warmer depending on conditions. Reversible design with black on one side and charcoal grey on the other, so you get two looks from one piece. UPF 50+ sun protection built in.\u003c\/p\u003e\n\n  \u003cp\u003eThermoregulating, moisture-wicking, and naturally odour-resistant. Machine washable, quick-drying, and durable enough to last season after season.\u003c\/p\u003e\n\n  \u003ch3\u003eDetails\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e100% merino wool, 19.5-micron superfine\u003c\/li\u003e\n    \u003cli\u003eReversible — black on one side, charcoal grey on the other\u003c\/li\u003e\n    \u003cli\u003eUPF 50+ sun protection\u003c\/li\u003e\n    \u003cli\u003eThermoregulating — warm in cold, cool in heat\u003c\/li\u003e\n    \u003cli\u003eMoisture-wicking and quick-drying\u003c\/li\u003e\n    \u003cli\u003eNaturally odour-resistant\u003c\/li\u003e\n    \u003cli\u003eMachine washable in cold water, hang to dry\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eWear It As\u003c\/h3\u003e\n  \u003cp\u003eNeck warmer, neck gaiter, face covering, headband, balaclava, ear warmer, or sun guard.\u003c\/p\u003e\n\n  \u003ch3\u003eIdeal For\u003c\/h3\u003e\n  \u003cp\u003eSkiing, snowboarding, hiking, hunting, fishing, running, camping, paddling, working outdoors, and everyday wear in any season.\u003c\/p\u003e\n\n  \u003ch3\u003eSizing\u003c\/h3\u003e\n  \u003cp\u003eOne size fits most. Unisex design.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Woolove Apparel","offers":[{"title":"Black\/Charcoal Grey","offer_id":46136640995362,"sku":"X003SPBNR9","price":29.99,"currency_code":"CAD","in_stock":false},{"title":"Charcoal Grey","offer_id":46136641028130,"sku":"X0050LTLBJ","price":29.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0254\/7833\/2450\/files\/SideGaiter.jpg?v=1759449876"},{"product_id":"womens-merino-wool-racerback-tank-top","title":"Women's Merino Wool Racerback Tank Top","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe lightest layer in the lineup. Made from 95% merino wool and 5% spandex at 150 GSM, this racerback tank top is built for warm weather, gym sessions, and high-output activities. Wear it on its own in summer or as a moisture-managing base layer under a long sleeve in cooler conditions.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe 17.5-micron fibre is extra soft with a bit of stretch that moves with you. The racerback cut gives you full range of motion through the shoulders. It wicks sweat, resists odour, and dries fast. No tags, no itch.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e95% merino wool \/ 5% spandex, 150 GSM lightweight\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e17.5-micron fibre -- extra soft with stretch\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eRacerback cut for unrestricted shoulder movement\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThermoregulating -- keeps you cool in heat\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMoisture-wicking and quick-drying\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNaturally odour-resistant\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNo itchy tags\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMachine washable in cold water, hang to dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eGym workouts, yoga, hiking, running, camping, paddling, travel, everyday wear, and as a lightweight base layer under other tops.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSizing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAvailable in Women's S--XL. See the size guide in the product images for best fit.\u003c\/p\u003e","brand":"Woolove Apparel","offers":[{"title":"Charcoal Grey \/ Small","offer_id":45436602122274,"sku":"X0050JXP3L","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Charcoal Grey \/ Medium","offer_id":45436602155042,"sku":"X0050JXP3V","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Charcoal Grey \/ Large","offer_id":45436602187810,"sku":"X0050JWPWN","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Charcoal Grey \/ X Large","offer_id":45436602220578,"sku":"X0050JWPWX","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Charcoal Grey \/ XX Large","offer_id":45436602253346,"sku":"X0050JWPWD","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Black\/Charcoal Grey \/ Small","offer_id":45436601958434,"sku":"X0050GDUDT","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Black\/Charcoal Grey \/ Medium","offer_id":45436601991202,"sku":"X0050GBQDP","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Black\/Charcoal Grey \/ Large","offer_id":45436602023970,"sku":"X0050GB9DH","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Black\/Charcoal Grey \/ X Large","offer_id":45436602056738,"sku":"X0050GDUED","price":69.99,"currency_code":"CAD","in_stock":true},{"title":"Black\/Charcoal Grey \/ XX Large","offer_id":45436602089506,"sku":"X0050GBQE9","price":69.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0254\/7833\/2450\/files\/WLRacerbackBlack_8f184c7e-e215-446f-a4bf-f3f82eb17726.png?v=1779753566"},{"product_id":"mens-balaclava-hoodie-midweight","title":"Men's Merino Wool Balaclava Hoodie — Midweight","description":"\u003cdiv\u003e\n\u003cp\u003eA base layer with the hood built in, for the mornings when the wind is doing more damage than the temperature. Made from 100% merino wool at 190 GSM, the balaclava hood pulls up over your head and face for full coverage, drops to cover just your chin and neck, or sits flat around your throat when you don't need it at all. One less thing to carry, one less thing to lose in a pocket.\u003c\/p\u003e\n\u003cp\u003eMerino is naturally thermoregulating, so it holds heat when you stop moving and sheds it when you start working. It wicks moisture, dries quickly, and resists odour — which matters more than usual on something that spends the day against your face. The 19.5-micron fibre is soft and non-itch, and thumb holes at the cuffs keep your sleeves down while you're pulling gloves on and off.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e100% merino wool, 190 GSM midweight\u003c\/li\u003e\n\u003cli\u003e19.5-micron fibre — soft, non-itch feel\u003c\/li\u003e\n\u003cli\u003eBuilt-in balaclava hood — full face, partial face, or down around the neck\u003c\/li\u003e\n\u003cli\u003eThumb holes at the cuffs\u003c\/li\u003e\n\u003cli\u003eRaglan sleeves for unrestricted shoulder movement\u003c\/li\u003e\n\u003cli\u003eThermoregulating — warm in cold, cool in heat\u003c\/li\u003e\n\u003cli\u003eMoisture-wicking and quick-drying\u003c\/li\u003e\n\u003cli\u003eNaturally odour-resistant\u003c\/li\u003e\n\u003cli\u003eNo itchy tags\u003c\/li\u003e\n\u003cli\u003eMachine washable in cold water, hang to dry\u003c\/li\u003e\n\u003cli\u003eWoolmark, OEKO-TEX, and RWS certified\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\u003cp\u003eHunting, ice fishing, hiking, skiing, snowboarding, snowshoeing, snowmobiling, winter camping, and working outdoors on the days when the wind is the real problem.\u003c\/p\u003e\n\u003ch3\u003eSizing\u003c\/h3\u003e\n\u003cp\u003eAvailable in Men's S–2XL. See the size guide in the product images for best fit. Cut close to the skin like the rest of our base layers — size up if you plan to wear it over another shirt as a mid-layer.\u003c\/p\u003e\n\u003ch3\u003eLayering Tip\u003c\/h3\u003e\n\u003cp\u003eWear it next to the skin with the hood down, and pull it up when conditions turn. Add a mid-layer or insulated jacket over top and a shell when the weather gets serious. Pairs naturally with our Men's Merino Wool Leggings for a full midweight set.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Woolove Apparel","offers":[{"title":"Small \/ Moss","offer_id":46122927226914,"sku":"X0054IJGAJ","price":129.99,"currency_code":"CAD","in_stock":true},{"title":"Small \/ Brown","offer_id":46122887774242,"sku":"X0054IQO8L","price":129.99,"currency_code":"CAD","in_stock":true},{"title":"Medium \/ Moss","offer_id":46122927259682,"sku":"X0054IQURV","price":129.99,"currency_code":"CAD","in_stock":true},{"title":"Medium \/ Brown","offer_id":46122887807010,"sku":"X0054IJIX9","price":129.99,"currency_code":"CAD","in_stock":true},{"title":"Large \/ Moss","offer_id":46122927292450,"sku":"X0054IJHUN","price":129.99,"currency_code":"CAD","in_stock":true},{"title":"Large \/ Brown","offer_id":46122887839778,"sku":"X0054IMTQR","price":129.99,"currency_code":"CAD","in_stock":true},{"title":"X Large \/ Moss","offer_id":46122927357986,"sku":"X0054IMSYP","price":129.99,"currency_code":"CAD","in_stock":true},{"title":"X Large \/ Brown","offer_id":46122927325218,"sku":"X0054I634V","price":129.99,"currency_code":"CAD","in_stock":true},{"title":"XX Large \/ Moss","offer_id":46122927423522,"sku":"X0054IJDEX","price":129.99,"currency_code":"CAD","in_stock":true},{"title":"XX Large \/ Brown","offer_id":46122927390754,"sku":"X0054IJCZ3","price":129.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0254\/7833\/2450\/files\/CrowsFW-091_bb89b879-3cee-40ec-8ef8-e098de249250.jpg?v=1787973065"},{"product_id":"womens-balaclava-hoodie-midweight","title":"Women's Merino Wool Balaclava Hoodie — Midweight","description":"\u003cdiv\u003e\n\u003cp\u003eA base layer with the hood built in, for the mornings when the wind is doing more damage than the temperature. Made from 100% merino wool at 190 GSM, the balaclava hood pulls up over your head and face for full coverage, drops to cover just your chin and neck, or sits flat around your throat when you don't need it at all. One less thing to carry, one less thing to lose in a pocket.\u003c\/p\u003e\n\u003cp\u003eMerino is naturally thermoregulating, so it holds heat when you stop moving and sheds it when you start working. It wicks moisture, dries quickly, and resists odour — which matters more than usual on something that spends the day against your face. The 19.5-micron fibre is soft and non-itch, and thumb holes at the cuffs keep your sleeves down while you're pulling gloves on and off.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e100% merino wool, 190 GSM midweight\u003c\/li\u003e\n\u003cli\u003e19.5-micron fibre — soft, non-itch feel\u003c\/li\u003e\n\u003cli\u003eBuilt-in balaclava hood — full face, partial face, or down around the neck\u003c\/li\u003e\n\u003cli\u003eThumb holes at the cuffs\u003c\/li\u003e\n\u003cli\u003eRaglan sleeves for unrestricted shoulder movement\u003c\/li\u003e\n\u003cli\u003eThermoregulating — warm in cold, cool in heat\u003c\/li\u003e\n\u003cli\u003eMoisture-wicking and quick-drying\u003c\/li\u003e\n\u003cli\u003eNaturally odour-resistant\u003c\/li\u003e\n\u003cli\u003eNo itchy tags\u003c\/li\u003e\n\u003cli\u003eMachine washable in cold water, hang to dry\u003c\/li\u003e\n\u003cli\u003eWoolmark, OEKO-TEX, and RWS certified\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\u003cp\u003eHiking, hunting, fishing, skiing, snowboarding, snowshoeing, snowmobiling, winter camping, and working outdoors on the days when the wind is the real problem.\u003c\/p\u003e\n\u003ch3\u003eSizing\u003c\/h3\u003e\n\u003cp\u003eAvailable in Women's XS–XL. See the size guide in the product images for best fit. Cut close to the skin like the rest of our base layers — size up if you plan to wear it over another shirt as a mid-layer.\u003c\/p\u003e\n\u003ch3\u003eLayering Tip\u003c\/h3\u003e\n\u003cp\u003eWear it next to the skin with the hood down, and pull it up when conditions turn. Add a mid-layer or insulated jacket over top and a shell when the weather gets serious. Pairs naturally with our Women's Merino Wool Leggings for a full midweight set.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Woolove Apparel","offers":[{"title":"X-Small \/ Brown","offer_id":46122927456290,"sku":"X0054JUKRL","price":129.99,"currency_code":"CAD","in_stock":true},{"title":"X-Small \/ Moss Green","offer_id":46122927489058,"sku":"X0054K3PNB","price":129.99,"currency_code":"CAD","in_stock":true},{"title":"Small \/ Brown","offer_id":46122888593442,"sku":"X0054K3LN5","price":129.99,"currency_code":"CAD","in_stock":true},{"title":"Small \/ Moss Green","offer_id":46122927521826,"sku":"X0054JUMSX","price":129.99,"currency_code":"CAD","in_stock":true},{"title":"Medium \/ Brown","offer_id":46122888626210,"sku":"X0054K7IZR","price":129.99,"currency_code":"CAD","in_stock":true},{"title":"Medium \/ Moss Green","offer_id":46122927554594,"sku":"X0054K7K7X","price":129.99,"currency_code":"CAD","in_stock":true},{"title":"Large \/ Brown","offer_id":46122888658978,"sku":"X0054K7JZ1","price":129.99,"currency_code":"CAD","in_stock":true},{"title":"Large \/ Moss Green","offer_id":46122927587362,"sku":"X0054K7K3R","price":129.99,"currency_code":"CAD","in_stock":true},{"title":"X Large \/ Brown","offer_id":46122927620130,"sku":"X0054K7ECT","price":129.99,"currency_code":"CAD","in_stock":true},{"title":"X Large \/ Moss Green","offer_id":46122927652898,"sku":"X0054JUKN5","price":129.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0254\/7833\/2450\/files\/CrowsFW-141.jpg?v=1787969757"},{"product_id":"womens-merino-wool-long-sleeve-crew-neck-midweight-2-0","title":"Women's Merino Wool Long Sleeve Crew Neck — Midweight 2.0","description":"\u003cdiv\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWomen's Merino Long Sleeve 2.0\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe midweight crew neck that carried you through seasons — now in version 2.0. Same 100% merino wool at 190 GSM, same warm-enough-for-early-mornings, cool-enough-when-you-pick-up-the-pace performance, with a refined collar, updated logo placement, and a cleaner finish. Whether you're hiking, skiing, snowshoeing, or layering for a long day outside, this is the shirt that just works.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eMerino wool naturally regulates your temperature — it keeps you warm when conditions drop and helps cool you down when you're working hard. It wicks moisture, dries quickly, and resists odour, so you can wear it multiple days running without a second thought. The 19.5-micron fibre is soft against the skin with no itch and no tags.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat's New in 2.0\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eRefined crew neck collar for a cleaner line and more comfortable fit under a mid-layer or shell\u003c\/li\u003e\n\u003cli\u003eUpdated logo placement for a sharper, more modern look\u003c\/li\u003e\n\u003cli\u003eRedesigned back neck label — the same tagless comfort, better finish\u003c\/li\u003e\n\u003cli\u003eSubtle fit adjustments for a smoother next-to-skin fit\u003c\/li\u003e\n\u003cli\u003eSame fabric, same weight, same performance — nothing changed about what makes it work\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e100% merino wool, 190 GSM midweight\u003c\/li\u003e\n\u003cli\u003e19.5-micron fibre — soft, non-itch feel\u003c\/li\u003e\n\u003cli\u003eThermoregulating — warm in cold, cool in heat\u003c\/li\u003e\n\u003cli\u003eMoisture-wicking and quick-drying\u003c\/li\u003e\n\u003cli\u003eNaturally odour-resistant\u003c\/li\u003e\n\u003cli\u003eWrinkle-free — packs flat for travel\u003c\/li\u003e\n\u003cli\u003eNo itchy tags\u003c\/li\u003e\n\u003cli\u003eMachine washable in cold water, hang to dry\u003c\/li\u003e\n\u003cli\u003eWoolmark, OEKO-TEX, and RWS certified\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eHiking, hunting, fishing, camping, skiing, snowboarding, snowshoeing, paddling, working outdoors, travel, and everyday wear in changing conditions.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSizing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eAvailable in Women's S–XL. See the size guide in the product images for best fit. Designed with a snug base layer fit to wear next to the skin under a mid-layer or shell.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLayering Tip\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWear this as your first layer against the skin. 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Same 100% merino wool at 190 GSM, same quiet performance under ski pants, hiking pants, or work pants: regulating temperature, wicking moisture, and staying fresh across multiple wears. Once you start wearing merino under your layers, you'll wonder how you managed without it.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe 19.5-micron fibre is soft and non-itch with a snug fit designed to sit right against the skin. 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See the size guide in the product images for best fit. Designed with a snug base layer fit to wear next to the skin under pants, snow pants, or a shell.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Woolove Apparel","offers":[{"title":"X-Small \/ Moss Green","offer_id":46542620196898,"sku":"X0054O6LC9","price":89.99,"currency_code":"CAD","in_stock":true},{"title":"X-Small \/ Brown","offer_id":46542620229666,"sku":"X0054OAXFF","price":89.99,"currency_code":"CAD","in_stock":true},{"title":"Small \/ Moss Green","offer_id":46542619934754,"sku":"X0054OFDO1","price":89.99,"currency_code":"CAD","in_stock":true},{"title":"Small \/ Brown","offer_id":46542619967522,"sku":"X0054OAXF5","price":89.99,"currency_code":"CAD","in_stock":true},{"title":"Medium \/ Moss Green","offer_id":46542620000290,"sku":"X0054OC6FZ","price":89.99,"currency_code":"CAD","in_stock":true},{"title":"Medium \/ Brown","offer_id":46542620033058,"sku":"X0054O9K6N","price":89.99,"currency_code":"CAD","in_stock":true},{"title":"Large \/ Moss Green","offer_id":46542620065826,"sku":"X0054OE34H","price":89.99,"currency_code":"CAD","in_stock":true},{"title":"Large \/ Brown","offer_id":46542620098594,"sku":"X0054O9K6D","price":89.99,"currency_code":"CAD","in_stock":true},{"title":"X Large \/ Moss Green","offer_id":46542620131362,"sku":"X0054O8YOR","price":89.99,"currency_code":"CAD","in_stock":true},{"title":"X Large \/ Brown","offer_id":46542620164130,"sku":"X0054O8YOH","price":89.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0254\/7833\/2450\/files\/CrowsFW-144.jpg?v=1787970055"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0254\/7833\/2450\/collections\/redgreentshirthiking.png?v=1788479290","url":"https:\/\/wool.love\/collections\/new-arrivals.oembed","provider":"Woolove Apparel","version":"1.0","type":"link"}