Merino Collections

All of our products boast thermoregulating and antimicrobial properties - which just means they help keep you cool when its hot out and warm on those cold fall and winter days. Plus they're always odour-free.
Men's 100% Merino Wool Boxer Brief Underwear - Woolove Apparel
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Men's 100% Merino Wool Boxer Brief Underwear Charcoal Grey
100% Merino Wool Machine Wash AFFORDABLE PREMIUM BASELAYER: 100% Merino Wool clothing without the mark-ups. We cut out the middleman to bring you the most versatile items in your wardrobe, without expensive brick and mortar prices, that are perfect for your active outdoor lifestyle...
$39.99
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Unisex Merino Wool Premium Base Layer Socks (2 Pack) - Woolove Apparel
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Unisex Merino Wool Premium Base Layer Socks (2 Pack)
80% Merino/ 20% Nylon Machine Wash AFFORDABLE PREMIUM BASELAYER: Premium Merino Wool clothing without the mark-ups. We cut out the middleman to bring you the most versatile items in your wardrobe, without expensive brick and mortar prices, that are perfect for your active outdoor...
$39.99
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Men's 100% Merino Wool Long Sleeve Crew Neck Shirt 190 GSM
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Men's 100% Merino Wool Long Sleeve Crew Neck Shirt 190 GSM Black
100% Merino Wool Pull On closure Machine Wash AFFORDABLE PREMIUM BASE LAYER FOR MEN: 100% Merino Wool Base Layers without the mark-ups. We cut out the middleman to bring you the most versatile items in your wardrobe, without expensive brick and mortar prices, that...
$89.99
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Men's 100% Merino Wool Long Underwear Base Layer Leggings 190 GSM - Midweight
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Men's 100% Merino Wool Long Underwear Base Layer Leggings 190 GSM - Midweight
100% Merino Wool Pull On closure Machine Wash PREMIUM MERINO WOOL BASE LAYER: Our collection of versatile Men’s Merino Wool Base Layers provides an affordable and premium option for your active outdoor lifestyle, featuring 100% Merino Wool without the mark-ups COMFORTABLE AND LOW MAINTENANCE:...
$89.99
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Unisex Merino Wool Premium Base Layer Socks (2 Pack) - Woolove Apparel
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Unisex Merino Wool Premium Base Layer Socks (2 Pack)
80% Merino/ 20% Nylon Machine Wash AFFORDABLE PREMIUM BASELAYER: Premium Merino Wool clothing without the mark-ups. We cut out the middleman to bring you the most versatile items in your wardrobe, without expensive brick and mortar prices, that are perfect for your active outdoor...
$39.99
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Unisex 100% Merino Wool Sport Beanie - Woolove Apparel
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Unisex 100% Merino Wool Sport Beanie
100% Merino Wool Pull-On closure Machine Wash AFFORDABLE PREMIUM BASELAYER: 100% Merino Wool clothing without the mark-ups. We cut out the middleman to bring you the most versatile items in your wardrobe, without expensive brick and mortar prices, that are perfect for your active...
$29.99
$29.99
Women's 100% Merino Wool Base Layer Long Sleeve Crew Neck Shirt 190 GSM
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Women's 100% Merino Wool Base Layer Long Sleeve Crew Neck Shirt 190 GSM Black
AFFORDABLE PREMIUM BASELAYER: 100% Merino Wool clothing without the mark-ups. We cut out the middleman to bring you the most versatile items in your wardrobe, without expensive brick and mortar prices, that are perfect for your active outdoor lifestyle COMFORTABLE AND EASY TO CARE...
$89.99
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Women's 100% Merino Wool Long Underwear Base Layer Leggings 190 GSM - Midweight
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Women's 100% Merino Wool Long Underwear Base Layer Leggings 190 GSM - Midweight
100% Merino Wool Pull On closure Machine Wash PREMIUM MERINO WOOL BASE LAYER: Our collection of Women's Merino Wool Base Layer Leggings and Long Johns provide an affordable and premium option for your active outdoor lifestyle, featuring 100% Merino Wool without the mark-ups COMFORTABLE...
$89.99
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Men's 100% Merino Wool Short Sleeve T-Shirt 180g - Woolove Apparel
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Men's 100% Merino Wool Short Sleeve T-Shirt 180 GSM - Lightweight Black
100% Merino Wool Pull On closure Machine Wash AFFORDABLE PREMIUM BASELAYER: 100% Merino Wool clothing without the mark-ups. We cut out the middleman to bring you the most versatile items in your wardrobe, without expensive brick and mortar prices, that are perfect for your...
$69.99
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Women's 100% Merino Wool Short Sleeve T-Shirt 180 GSM - Lightweight
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Women's 100% Merino Wool Short Sleeve T-Shirt 180 GSM - Lightweight
100% Merino Wool Pull On closure Machine Wash AFFORDABLE PREMIUM BASELAYER: 100% Merino Wool clothing without the mark-ups. We cut out the middleman to bring you the most versatile items in your wardrobe, without expensive brick and mortar prices, that are perfect for your...
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Bundle & Save with Woolove!

Embrace the outdoors with confidence and savings! Woolove's men's and women's product bundles offer high-performance Merino wool essentials that keep you warm and comfortable in any weather. Don't miss our unbeatable bundle deals!

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Why Woolove?

Discover the magic of Merino Wool
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What Customers Say

Read what our customers have to say about our 100% Merino Wool Base Layer clothing. Check out our reviews and see why Woolove is the best choice for high-quality, sustainable clothing.
This shirt is awesome...
This shirt is awesome. Wore it for the first four of a five day trek on the WCT. Switched to my $120 Patagonia base layer on day five. When we finished I had to take off the Patagonia cause it smelled terrible (after 7 hrs of hiking) and put this shirt back on....Kept me warm and dried quickly. Worth every penny, I will be ordering more
Steve C.
Apr 26, 2019
Super soft, warm and comfortable...
I live in Manitoba, Canada where winter temps can reach -30C. So far we haven't had this temperature yet but some cold days with the windchill factor. I wear these leggings under windpants on those days. They are super soft, warm and comfortable. I thought they would be thicker knit but so far doing the job for warmth.
Rea U.
Jul 09, 2021
I was impressed...
I'm not the guy who's review stuff. But with this one i had to.The comfort, heat, thickness is 10/10 !!!I tough after a 6 hours of working outside it would smell horrible but .. nothing at all. I was impressed! Definitely will buy again. Merino is a gold standard for outside sport or workingI've ordered large and it fit awesome for me.I'm 5,7 Feet at 180lbs (not fat)
Julien B.
Sep 26, 2022

WOOLOVE Top Sellers

Anything from cycling and hiking to fishing, hunting, or skiing, we’ve got you covered with the most versatile items in your wardrobe. We think you will find our lineup is perfect for the demands of your active outdoor lifestyle.
Men's 100% Merino Wool Long Sleeve Crew Neck Shirt 190 GSM
Woolove
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Men's 100% Merino Wool Long Sleeve Crew Neck Shirt 190 GSM Black
100% Merino Wool Pull On closure Machine Wash AFFORDABLE PREMIUM BASE LAYER FOR MEN: 100% Merino Wool Base Layers without the mark-ups. We cut out the middleman to bring you the most versatile items in your wardrobe, without expensive brick and mortar prices, that...
$89.99
$89.99
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Men's 100% Merino Wool Boxer Brief Underwear - Woolove Apparel
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Men's 100% Merino Wool Boxer Brief Underwear Charcoal Grey
100% Merino Wool Machine Wash AFFORDABLE PREMIUM BASELAYER: 100% Merino Wool clothing without the mark-ups. We cut out the middleman to bring you the most versatile items in your wardrobe, without expensive brick and mortar prices, that are perfect for your active outdoor lifestyle...
$39.99
$39.99
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Men's 100% Merino Wool Long Underwear Base Layer Leggings 190 GSM - Midweight
Woolove
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Men's 100% Merino Wool Long Underwear Base Layer Leggings 190 GSM - Midweight
100% Merino Wool Pull On closure Machine Wash PREMIUM MERINO WOOL BASE LAYER: Our collection of versatile Men’s Merino Wool Base Layers provides an affordable and premium option for your active outdoor lifestyle, featuring 100% Merino Wool without the mark-ups COMFORTABLE AND LOW MAINTENANCE:...
$89.99
$89.99
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Unisex Merino Wool Premium Base Layer Socks (2 Pack) - Woolove Apparel
Woolove
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Unisex Merino Wool Premium Base Layer Socks (2 Pack)
80% Merino/ 20% Nylon Machine Wash AFFORDABLE PREMIUM BASELAYER: Premium Merino Wool clothing without the mark-ups. We cut out the middleman to bring you the most versatile items in your wardrobe, without expensive brick and mortar prices, that are perfect for your active outdoor...
$39.99
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Proud Supplier of the Winnipeg Police Service

Woolove is proud to provide our top-quality 100% Merino Wool Baselayers to the courageous men and women of the Winnipeg Police Service. Our baselayers are designed for the ultimate in warmth and comfort, ensuring that these dedicated officers can perform their best, even in Winnipeg's coldest winters. This collaboration highlights our commitment to excellence and supports those who serve our community, keeping them focused and warm. With Woolove, warmth meets performance.

Woolove Certifications & Accreditations

These certifications and accreditation's demonstrate our commitment to providing high-quality merino wool products. We are committed to maintaining our high standards of quality and ensuring that our customers receive the best possible garments.

The Woolmark Company

Woolove's certification by the Woolmark Company ensures its products meet stringent quality standards. This esteemed certification means excellence in wool, ensuring Woolove's items are 100% pure, sustainable wool. For consumers, this means long-lasting, comfortable garments offering exceptional warmth and softness. When choosing Woolove, you invest in superior quality and environmental consciousness. (Woolmark, 2023)

Responsible Wool Standard

Woolove proudly boasts a Responsible Wool Standard (RWS) certification, a testament to our commitment to the planet and its inhabitants. This ensures our wool is sourced from farms dedicated to progressive land management, holistic sheep welfare, and respect for the Five Freedoms of animal care. As consumers become increasingly conscious of their choices, Woolove's RWS seal guarantees trust, quality, and responsible sourcing in every product. (RWS, 2023)

STANDARD 100 by OEKO-TEX

is a renowned label for textiles tested for harmful substances, symbolizing customer trust and product safety. If an item carries this label, every part, including threads and buttons, is tested as harmless for human health. Woolove is proud that all of our garments meet this stringent standard.

ADVANTAGES OF MERINO

Experience the benefits of merino wool clothing. Our lineup is perfect for the demands of your active outdoor lifestyle.
Stay comfortable and stylish with Woolove.
Feature 1

Thermoregulating

By Thermoregulating we mean that Merino Wool, when worn close to the skin, will keep you warm when its cold outside and help keep you cool when it warm.

Feature 2

Antimicrobial

When we say antimicrobial, we mean that it doesn’t stink, really. Like we mentioned before, merino wool does such a great job of managing the moisture coming off your body in all temperatures.

Feature 3

Dries Quickly

Since Merino Wool fibres are super thin, some 15-23 microns thick, which is thinner than human hair by almost a third, they release water very easily.

Feature 4

Wrinkle Free

That’s right, because of the natural elasticity of merino wool, you won’t ever need to dry clean or iron. This feature makes it especially great for travel since you won’t need to worry about it getting wrinkled.

Feature 5

Machine Washable

Easy maintenance, just wash in a low temperature with your regular load of laundry and that’s it.

Feature 6

Durable

Cotton can only fold back on itself 3,200 times without breaking; meanwhile merino wool can fold back on itself 20,000 times or more without breaking, making it 6 times stronger.

Feature 7

No itch

It’s simple as that, because merino wool fibres are so thin, they won’t itch like your grandma’s old thick knitted sweater, something that’s unique to merino wool versus other types of wool.

Feature 9

UV Protection

Merino wool comes with other great features too like; static resistance, natural sun protection, it is non-allergenic, and is also biodegradable.

Feature 8

Versatility

Main point is that there are so many benefits to Merino Wool, from its moisture wicking properties to its low care maintenance, its softness, durability, and comfort, all work in your favour.

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