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  • Advantages of Merino

  • The most versatile items in your wardrobe
Find out more

  • Men's Merino Collection

  • For unrivaled comfort and versatility
ShoP Now

  • Product Bundles

  • Save on your favourite items
SHOP NOW

  • 100% Merino Wool T-Shirts

  • Built for breathability and comfort
ShOP NoW

  • Women's Merino Collection

  • Cut out the cold without overheating
SHOP NOW

Advantages of Merino

The most versatile items in your wardrobe Find out more

Men's Merino Collection

For unrivaled comfort and versatility ShoP Now

Product Bundles

Save on your favourite items SHOP NOW

100% Merino Wool T-Shirts

Built for breathability and comfort ShOP NoW

Women's Merino Collection

Cut out the cold without overheating SHOP NOW

What is a Merino Wool Baselayer

A Baselayer is the first thing that you put on before doing any of your favourite outdoor activities.

It is meant to be worn closest to your skin so that it can
perform best - pulling moisture away to help regulate your body temp and prevent the buildup of odours

Learn More

Welcome to Woolove

Hey, thanks for stopping by! We know you have options out there and we are honored you have chosen us. If you have any questions, please do not hesitate to reach out.

Check out our new Bundles – you can save by combining products you already love with something new or different.

Pro-Tip: If you are purchasing single items – you may be able to get them faster and cheaper on our Amazon.ca page. If you are purchasing multiple items, then you are in the right place!

We hope you and your family are staying safe, we cannot wait to get back outdoors with you soon.

Woolove

Featured Product

Men's 100% Merino Wool Long Sleeve 190 GSM Black - Front
Woolove 100% Merino Wool Men's Baselayer Long Sleeve Crew Neck Shirt 190g
Woolove 100% Merino Wool Men's Baselayer Long Sleeve Crew Neck Shirt 190g
Woolove 100% Merino Wool Men's Baselayer Long Sleeve Crew Neck Shirt 190g
Men's 100% Merino Wool Long Sleeve 190 GSM Charcoal grey - Front
Men's 100% Merino Wool Long Sleeve 190 GSM Black - Back
Men's 100% Merino Wool Long Sleeve 190 GSM Grey - Back
Men's 100% Merino Wool Long Sleeve 190 GSM Black - Front logo zoom
Men's 100% Merino Wool Long Sleeve 190 GSM grey - sleeve cuff zoom
Men's 100% Merino Wool Long Sleeve 190 GSM charcoal grey lifestyle
Men's 100% Merino Wool Long Sleeve 190 GSM grey - park bench

Woolove 100% Merino Wool Men's Baselayer Long Sleeve Crew Neck Shirt 190g

(54)
$84.99
$84.99
Size
Color
Black
Charcoal Grey
View more details →

Testimonials

This shirt is awesome. Wore it for the first four of a five day trek on the WCT. Switched to my $120 Patagonia base layer on day five. When we finished I had to take off the Patagonia cause it smelled terrible (after 7 hrs of hiking) and put this shirt back on....Kept me warm and dried quickly. Worth every penny, I will be ordering more

Steve C.

I bought these along with some boxers and socks for a hunting trip in Northern Ontario. I was out in the wilderness far from civilization and knew I needed some good warm undergarments. I found these to be comfortable, and not at all itchy. I even wear them as normal daily wear because of how comfortable they are. They were good at resisting smell build up; important when you're on a long outdoors trip. I would definitely buy these again!

Chris P.

I'm not the guy who's review stuff. But with this one i had to.The comfort, heat, thickness is 10/10 !!!I tough after a 6 hours of working outside it would smell horrible but .. nothing at all. I was impressed!Definitely will buy again.Merino is a gold standard for outside sport or workingI've ordered large and it fit awesome for me.I'm 5,7 Feet at 180lbs (not fat)

Julien

I have worn these all winter (except washing days) and I can comfortably
go outside any time of day, at any temperature, and things are great.
Later in the season I tried out some polyester long underwear and I
always wake up in a sweat with those, so I prefer this wool product. It seems like I never sweat, they do not seem to hold a smell either. Was
worth the price even though it seemed a bit high.

Brian

I live in Manitoba, Canada where winter temps can reach -30C. So far we haven't had this temperature yet but some cold days with the windchill factor. I wear these leggings under windpants on those days. They are super soft, warm and comfortable. I thought they would be thicker knit but so far doing the job for warmth.

Rae

Great baselayer for winter camping. Large fit me perfectly at 6'4" 200lbs
Kept me warm all night during an overnight camping trip. Slightly
itchy/scratchy, but I did not find it uncomfortable at all - And I'm
someone who normally finds itchy shirts very uncomfortable.Easily recommended.

Cody L

Woolove Apparel

Affordable Premium Baselayers - 100% Merino Wool

Size Guide

Item Description Small Medium Large X-Large
Men's Long Sleeve & T-shirt
(Chest Size - Inches)
 34-36 38-40 42-44 46-48
Men's Leggings
(Waist Size - Inches)		 28-30 29-31 32-34 36-38
Men's Boxers
(Waist Size Inches)		 29-31 32-34 35-37 38-40
Women's Long Sleeves
(Bust - Inches)		 32-34 34-37 37-40 40-42
Women's Leggings
(Waist Size - Inches)		 26-28 28-30 30-32 32-34
Women's Short Sleeve T-Shirt
(Chest Size - Inches)		 34-36 38-40 42-44 46-48
Unisex Socks
(US Shoe Size)		 6-9
(Women's)		 6-9
(Men's)		 10+
NorthWool Sizing
(See Product Images or Click Link)		 Size Gides