Try our 100% Merino Wool Baselayers - Free shipping on orders over $50

  • Advantages of Merino

  • The most versatile items in your wardrobe
Find out more

  • Men's Merino Collection

  • For unrivaled comfort and versatility
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  • Product Bundles

  • Save on your favourite items
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  • 100% Merino Wool T-Shirts

  • Built for breathability and comfort
ShOP NoW

  • Women's Merino Collection

  • Cut out the cold without overheating
SHOP NOW

Advantages of Merino

The most versatile items in your wardrobe Find out more

Men's Merino Collection

For unrivaled comfort and versatility ShoP Now

Product Bundles

Save on your favourite items SHOP NOW

100% Merino Wool T-Shirts

Built for breathability and comfort ShOP NoW

Women's Merino Collection

Cut out the cold without overheating SHOP NOW

Testimonials

This shirt is awesome. Wore it for the first four of a five day trek on the WCT. Switched to my $120 Patagonia base layer on day five. When we finished I had to take off the Patagonia cause it smelled terrible (after 7 hrs of hiking) and put this shirt back on....Kept me warm and dried quickly. Worth every penny, I will be ordering more

Steve C.

The pair I wore felt so good, I ordered four more immediately. All 6 are coming guiding with me and am expecting to buy another whack for hunting season this fall. Good price, great feel, quick shipping. No more clammy crotch! My new go-to!

Sean R.

Great boxer briefs, have used them both for training and for everyday wear. Soft without any of the itchiness of standard wool. Breathes well, super comfortable, no chafing and perfect for temperature and moisture management. Great to have a natural, and breathable, fabric where I need it the most!

John B.

Welcome to Woolove

Hey, thanks for stopping by! We know you have options out there and we are honored you have chosen us. If you have any questions, please do not hesitate to reach out.

Check out our new Bundles – you can save by combining products you already love with something new or different.

Pro-Tip: If you are purchasing single items – you may be able to get them faster and cheaper on our Amazon.ca page. If you are purchasing multiple items, then you are in the right place!

We hope you and your family are staying safe, we cannot wait to get back outdoors with you soon.

Woolove

Woolove Apparel

Affordable Premium Baselayers - 100% Merino Wool

The Woolove lifestyle